Ethics is not a brand that comes out of nowhere, even if it’s brand new, it already has a past, a history, goals, aspirations and a certain legitimacy.
Born after the failures of District and Addict, Ethic dtc wants to put ethics at the center of everything. In an environment where money reigns, they have chosen to cut profits, bet on growth and respect our sportsmanship. They want everyone to have access to high quality components. The goal is for everyone to understand that other things are possible, giving the riders independence and allowing them to make choices that give the scooter a good image.