Santa Cruz Skate: the story of a skateboarding icon

Santa Cruz Skate: the story of a skateboarding icon

There is a brand that has redefined skateboarding, shaped the culture of skaters around the world and left an indelible mark on the history of the sport. I’m talking about Santa Cruz Skateboards, a brand that represents the rebellious and authentic soul of skateboarding. As an avid skater, I feel honored to be able to tell her story and share her impact on the skate community with you.

The journey begins

Santa Cruz Skateboards was founded in 1973 by Rich Novak, Doug Haut and Jay Shuirman in the coastal city of Santa Cruz, California. Initially, the main focus of the brand was to produce surfboards, but soon the passion for skateboarding took over and Santa Cruz Skateboards focused entirely on producing high quality skateboards.

The boom of the 80s

It was in the 1980s that Santa Cruz Skateboards established themselves as one of the most influential brands in the skateboarding world. Their distinctive designs, often featuring bold and spectacular illustrations, became instantly recognisable. The brand sponsored some of the best skaters of the day, including Rob Roskopp, Jeff Kendall and Tom Knox, and their decks became objects of desire for skaters around the world.

The symbol of the brand: the Dotcom Screaming Hand

One of Santa Cruz Skate’s most famous icons is the “Dotcom Screaming Hand”. This emblematic logo, created by artist Jim Phillips in 1985, represents a screaming hand, a symbol of rebellion and defiance of conventions. The Dotcom Screaming Hand has become an icon of skate culture, featured on decks, clothing and accessories, and has helped make Santa Cruz skate recognizable around the world.

Continuity over time

Despite ups and downs over the years, Santa Cruz Skateboards has remained a constant reference point for skaters. He has been able to adapt to the changes in the world of skateboarding, introducing new deck models, collaborating with emerging artists and designers and promoting events and competitions. Santa Cruz has always been at the forefront of innovation while maintaining a strong connection to its roots and core values ​​of skateboarding.

The impact on skateboarding culture

Santa Cruz Skate isn’t just a skateboard brand; it has become a whole culture, a way of life. It has inspired generations of skaters to express themselves freely, to challenge themselves and to seek new horizons. Their dedication to the sport, passion for the art and willingness to go against the grain have influenced the skateboarding scene in significant ways.

The history of Santa Cruz Skate is one of perseverance, creativity and a rebellious spirit. This brand has become a mainstay in the skateboarding culture, providing skaters from all over the world with high quality decks and unique designs. With its iconic logo, the Dotcom Screaming Hand, Santa Cruz has left an indelible imprint on the minds of skaters of every generation.

Whether you’re exploring the streets of your city or conquering the world’s most famous skate parks, a Santa Cruz board will always be the ideal companion on your journey. Santa Cruz Skateboards is more than just a brand – it’s a source of inspiration, connection between skaters and a celebration of the free spirit that characterizes skateboarding.

So if you’ve ever seen the Dotcom Screaming Hand logo or had the opportunity to own a Santa Cruz board, you know you’ve joined a movement, a family.

And remember, wear the brand with pride, explore new tricks, break the rules and always be true to yourself. Santa Cruz Skate is more than just a brand, it’s a lifestyle that will continue to evolve skateboarding culture for generations to come.


On our online skate shop you will find complete skates, decks, wheels, trucks and skate bearings and other accessories to allow you to create the best custom set-up.

Ciao, sono Tom! Ho aperto Skim Corner nel 2018 quasi per scherzo ed è ora la mia attività principale. Assieme agli amici prima e alla mia famiglia ora, ho sempre praticato con passione diversi sport da tavola. Oltre allo sport, quello che amo è la filosofia di vita che ruota attorno al mondo delle tavole.

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