Santa Cruz Skate: The Story of a Skateboarding Icon
There's a brand that redefined skateboarding, shaped skate culture around the world, and left an indelible mark on the history of the sport. I'm talking about Santa Cruz Skateboards, a brand that embodies the rebellious and authentic soul of skateboarding. As a passionate skater, I'm honored to tell its story and share its impact on the skate community with you.
The journey begins
Santa Cruz Skateboards was founded in 1973 by Rich Novak, Doug Haut, and Jay Shuirman in the coastal city of Santa Cruz, California. Initially, the brand's primary focus was producing surfboards, but soon their passion for skateboarding took over, and Santa Cruz Skateboards focused entirely on producing high-quality skateboards.
The boom of the 80s
It was in the 1980s that Santa Cruz Skateboards established itself as one of the most influential brands in the world of skateboarding. Their distinctive designs, often featuring bold and spectacular illustrations, became instantly recognizable. The brand sponsored some of the best skaters of the time, including Rob Roskopp, Jeff Kendall, and Tom Knox, and their boards became objects of desire for skaters around the world.
The brand symbol: the Dotcom Screaming Hand
One of Santa Cruz Skate's most famous icons is the "Dotcom Screaming Hand." This iconic logo, created by artist Jim Phillips in 1985, depicts a screaming hand, a symbol of rebellion and defiance of convention. The Dotcom Screaming Hand has become an icon of skate culture, appearing on decks, apparel, and accessories, and has helped make Santa Cruz skates recognizable around the world.
Continuity over time
Despite its ups and downs over the years, Santa Cruz Skateboards has remained a constant reference point for skateboarders. It has adapted to changes in the skateboarding world, introducing new deck models, collaborating with emerging artists and designers, and promoting events and competitions. Santa Cruz has always been at the forefront of innovation while maintaining a strong connection to its roots and the core values of skateboarding.
The impact on skateboarding culture
Santa Cruz Skate isn't just a skateboard brand; it's become an entire culture, a way of life. It has inspired generations of skaters to express themselves freely, challenge themselves, and seek new horizons. Their dedication to the sport, passion for art, and willingness to go against the grain have significantly influenced the skateboarding scene.
The history of Santa Cruz Skateboards is one of perseverance, creativity, and rebellious spirit. This brand has become a cornerstone of skateboarding culture, providing skaters around the world with high-quality decks and unique designs. With its iconic logo, the Dotcom Screaming Hand, Santa Cruz has left an indelible mark on the minds of skaters of every generation.
Whether you're exploring the streets of your city or conquering the world's most famous skate parks, a Santa Cruz deck will always be the perfect companion for your journey. Santa Cruz Skateboards is much more than just a brand: it's a source of inspiration, a connection between skaters, and a celebration of the free spirit that defines skateboarding.
So if you’ve ever seen the Dotcom Screaming Hand logo or had the opportunity to own a Santa Cruz board, you know you’ve joined a movement, a family.
And remember, wear the brand with pride, explore new tricks, break the rules, and always be true to yourself. Santa Cruz Skate is more than just a brand, it's a lifestyle that will continue to evolve skateboarding culture for generations to come.
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At our online skate shop you'll find complete skateboards, decks, wheels, trucks, skateboard bearings, and other accessories to help you create the perfect custom setup.
